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Sexism and objectification of women in Czech and Slovak rap video clips
Mazánek, Aleš ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This bachelor's thesis examines the attitudes of rappers, female rappers, and rap video producers towards the issues of sexism and objectification of women in Czech and Slovak rap music videos. The aim of this thesis is to determine whether these issues are perceived by rap artists and video producers and subsequently describe how women are portrayed in rap music videos. To achieve these goals, semi-structured interviews were conducted. The theoretical part of the thesis delves into the history and different approaches in researching subcultures, describing the main currents and significant representatives. It also explores the history and evolution of the hip-hop subculture, defining key concepts. The work also addresses the divergent development of the hip-hop subculture in the USA and Europe, highlighting the main differences. Furthermore, the thesis examines the history of rap in the USA, the Czech Republic, and Slovakia. Another section of this thesis discusses gender and hip-hop, sexism, and the objectification of women, outlining problematic portrayals of women in rap music videos.
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Current Trends in Marketing Communication of Musicians on the Czech rap Market
Slovák, Jan ; Klabíková Rábová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
The connection between the world of music and the world of business is nowadays a current theme. The music industry is not only about mainstream performers and bands, but also about alternative scenes. Marketing plays a major role in this environment, in relationship to brands and social networks and in the individual promotion of music. Hip-hop culture affects the lives of young people around the world. It is not just about topics related to violence and drugs, as this culture was originally represented in the US, but it can also be associated with everyday life in the village, as represented by Opak Dissu Label. The thesis was written from the position of a marketing student and a music producer. The thesis applies these mechanisms on the contemporary Czech rap scene. It presents some notable examples of Czech and Slovak rap artists' marketing communication, which had an effect on their popularity. Furthermore, the thesis analyses linguistic and visual communication of non-traditional rap group Opak Dissu Label on social networks. The analysis was also possible thanks to an interview with members of this group. The thesis is complemented by a detailed list of literature dealing with hip-hop subculture and a list of sources referring to the Czech rap scene.
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Bronx as the Birth Place of Hip Hop: Locality as the Key Factor of Creation of a New Subculture
Solničková, Sabina ; Sehnálková, Jana (advisor) ; Kozák, Kryštof (referee)
The Bachelor thesis South Bronx as a cradle of hip-hip: location as a key factor for the emergence of hip-hop subculture deals with the circumstances that allowed the emergence of the hip-hop subculture in the 1970's in the Bronx. Considering the transformation that Bronx has undergone before the beginning of this decade in terms of its reconstruction and exchange of people, the thesis attempts to examine which key events have caused this transformation that in the early 1970s created a combination of factors that formed the hip-hop subculture. The aim of this work is to demonstrate how these pivotal facets of the Bronx's influenced the emergence of the hip-hop subculture and answer the question how the subculture was influenced by social environment of the Bronx.
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